KMC Gastroenterology WINS National 2020 Radio Mercury Award 🏆📻
- KMC
- Oct 30, 2020
- 1 min read
The votes have been tallied, and the KMC marketing team (pictured below) is pleased to announce that our "Disco Colonoscopy" radio ad took first place in this year's National Radio Mercury Awards!
Some 94 radio spots made it to the finals, which honors outstanding radio, and we are fortunate enough to celebrate our victory alongside Alpha Media Topeka for Best Creative Spot: General Market, Radio Station/Group.
At KMC Gastroenterology, Dr. Challa makes it his top priority to keep the community informed, especially when it comes to the importance of colon cancer prevention through screening colonoscopies.
Of course, it's tricky to market this sensitive subject, so that's why our creatives are so important! Resonating with those over the age of 50 means taking it back, which is exactly what we did. Our disco colonoscopy advertisement has continued to keep our message fun, light, and relevant.
We're so excited to have won the 2020 Radio Mercury Award and are just as honored to know this ad will continue to save lives.
Call KMC Gastroenterology at 785-354-8518 or visit www.kmcpa.com/gastroenterology to schedule your screening colonoscopy today!
Pictured: KMC marketing team
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Haha, the "Disco Colonoscopy" concept is brilliant — making something people usually dread a little more approachable with humor is genius. Makes me think medical marketing folks are kind of like devil hunter marketers, finding creative ways to get people to tackle the scary stuff they avoid. Congrats on the win!
We're so excited to have won the 2020 Radio Mercury Award and are just as honored to know this 2v2IO will continue to save lives.
Congratulations on this impressive achievement! It's always great to see outstanding work recognized nationally. Looking back at an old pic from award-winning moments like this really highlights how far an organization has come over the years.
Congratulations to the KMC marketing team for winning the National Radio Mercury Award with the "Disco Colonoscopy" ad! It's great to see creative efforts in promoting important health messages. Check out the launch site for more updates!